Founding cohort now open

Be the person they never forget.

People don't buy products. They buy people they trust, understand and believe in. SenecaIQ helps you understand the person across the table before the first word is spoken.

Join the founding cohort Free during the founding cohort
Illustrative example
Executive brief

Maya Torres

Chief Operating Officer · Northwind Logistics

Built from public evidence only. Add what you know and the read sharpens.

Executive summary
Top priority

Route-cost programme at 60% of its 12% target; full delivery pushed to next year

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Behavioural read

How to communicate with Maya Torres

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People in Maya's world

Who holds the power

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Fear of messing up

Margin slip if new carrier contracts aren't live before peak season

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Know Maya Torres

The career and choices that shaped her

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Other insights

External forces shaping her organisation

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Most meetings are lost before they begin.

You have twenty minutes to prepare and a title on a calendar invite. You don't know how they think, what they're under pressure to deliver, or who really shapes their decisions. So you walk in with a pitch instead of a conversation.

Tue 14

Intro call — COO

14:30 · 30 min · that's all you have

What a brief gives you

Walk in knowing the human, not just the title.

Every brief follows the same structure, so you know where to look in the twenty minutes before you walk in.

01

Get to know them

The career and choices that shaped them, and a first read of how they behave.

02

How to communicate

Their style, read from public behaviour and matched to yours: what lands, what to avoid, and the risk in the room.

03

Their world

What is happening around them right now, and why it matters to your conversation today.

04

Their priorities

What they are focused on, each with its source and date.

05

People in their world

The influence map, even inside organisations that don't publish an org chart.

06

Fear of messing up

What they cannot afford to get wrong, and how confident the brief is about it.

✦

The synthesis

What is really going on, what could change that read, and what to verify before you rely on it.

Inside a brief Illustrative example · fictional person and company
How to communicate

Your Influence meets her Dominance

You · InfluenceFrom your profile
Them · DominanceProvisional · medium
TASK
Conscientiousness
Dominance
Steadiness
Influence
Them You
RESERVEDPEOPLEACTIVE
What landsOpen with the number and the decision you need. Keep the story for later.
What to avoidA long warm-up. Your energy can read as noise before you reach the point.
Meeting riskShe decides fast and may decide without you. Ask for the next step in the first ten minutes.

Her style is inferred from public behaviour, not a confirmed assessment. It is a preparation lens, not a prediction. Check it against how she actually behaves.

The synthesis

Northwind's route-cost programme is behind plan just as peak season begins, and the COO owns the number.

Business situation

The programme has delivered 60% of its 12% target; full delivery now sits in next year's plan. Two new carrier contracts are still being negotiated.

What could change this read

The delay may already be accepted by the board, in which case the pressure on her is lower than it looks.

What to verify

Buying power: whether she or Jonah Lark, VP Finance, signs off spend at this size.

Every claim in a real brief carries its source and date. Where something isn't known, the brief says so.

Built on the HUMAN Framework.

Our proprietary selling methodology, distilled from the best thinking in sales and built around the two people in the room — you and them.

HHuman first
UUncover the real problem
MMap the full picture
AAdvance with courage
NNurture always
Explore the framework

Where SenecaIQ is going.

Not yet available
Coming

Company searchUnderstand the organisation, not only the person.

Coming

OutreachMessages that fit the person you're writing to.

Coming

Meeting preparationDeeper preparation for the meeting itself.

Coming

NurtureTools that keep relationships warm after the meeting.

Founding cohort

Join the founding cohort.

We're opening a small number of places for sellers to shape SenecaIQ before launch.

What you get
Free founding access
A set number of briefs each month
A direct line to the team building it
What we ask

Use it before real meetings, and tell us honestly what worked and what didn't.

We review every application. We'll only use your details to run the founding cohort. Privacy note